Its hard to avoid the phrase "it" something-or-other these days with the rapid progression of everything being at our literal fingertips and instantly downloadable/purchasable/doable; so it stands to perfect reason that with every day that dawns so does something new in the sphere of "it" d'jour!
I first recall the phrase (personally) back in the 90's with the dawn of the It-Girl. It was the likes of Tara P-T and Tamara Beckwith, Sophie Anderton and Kate Moss. It was when gossip and fashion exploded into our consciousness and suddenly we had the birth of the SUPER-model.
Little has in fact changed, it changes often, but little. And for that I'm both grateful and a bit disappointed. Imprinted now forever more into my brain is the very consciousness of looking for the next IT-Thing. Whether its the latest it-bag I'm craving, the latest fad-trend-fleeting-fashion 'look', hairstyle, gadget and even address; all move in the ever orbiting circles of whats in and whats not.
I've found over the last 5 years (post-motherhood) my passion-for-fashion has both grown phenominally and also my ability to have the occassion or time to wear it dwindled dramatically. Cruel that!
To pull in what I think is currently flying out under the radar that really needs some better IT status.
Isaac Reina and Steve Mono- bags and leather goods. We are by our droves falling under the entrancement of the par-down look. The sublimity in pure and perfect design. With the unveiling of the super-rich on reality television, I think few people with IQ's over room temperature aspire to replicate the Made In Chelsea look; consisting of the obligatory Speedy 35 Louis Vuitton, Uggs, Mid-Blonde mid-length blowdry, complete with coral toanails, superb high shine french manicure, and try-hard dressed down chic. In the words of said characters- #EPICFAIL!
Isaac Reina. A Hermes graduate focus' in on the passion for highest quality and simplest design. Vegetable tanning left in the most neutral and natural dyes, hand stitching and practical application for the use intended (this I think is key!), does deliver something that once held in your hand, feels like pure silk and not leather, and the zips, pockets and "user interface" are impeccable and poetic.These bags are so subtle they practically SCREAM I'm AWESOME! The word pattina will spring to mind once you hold one. You'll just know you'll still be carrying it in 20 years. Fact!
I know that sounds a bit much from a handbag, but you'll have to take my word for it, given their almost impossibility to find in any great range or quantity. Therefore this makes them IDEAL to become the next IT-bags.
Now for Steve Mono, spanish designer, who until very recently worked entirely on men's leather goods. With the turn of fashion towards the androgonous look and the coverting of the word "boyfriend" in front of all basic clothing and accessories to make them trendy; the boyfriend-jeans, the boyfriend-blazer, the boyfriend-jumper.... ah don't make me go on: Stands to reason that before much of a turn we will be looking to emulate more of their wardrobe designs. Steve Mono creates a perfect synergy between the mens and womens collection to inject the bare minimum of colour and glamour to make the womens line fly, and yet retain the straight angularity of the mens functional design that makes it SO sexy. These SHOULD be under the arm of every clever woman who doesn't own a Speedy 35!
Hard not to pull in a british designer given the Team GB craze that is sweeping our nation. Ive always championed British design, however I wasn't aware until recently just how British Mulberry still was. I assumed given its placement on the arms of the euro-wealth, it was a label that must have sold its soul. I was apologetically wrong. It still makes each and every piece by hand - here in the UK. Well thats a HUGE thumbs up from me. Each bag taking roughly 19 hours to complete and is seen through to completion by ONE skilled craftsman. Bravo!
The Del Ray hasnt seen the stratospheric desire the Alexa bag saw, but I think thats what makes it all the more special. Its NOT hanging off the arm of every little daft 6th former who asked for one from daddy to channel their inner-chung, and instead drips neatly off the arms of the smarter and more subtle of its followers.
This again makes it a clear contender for IT-bag status.
So who are the girls that dictate our dilection towards these little snippets of unadultered spending and wanten desire to fit-in? I've mentioned who I think most of us (over 16) try NOT to emulate, with the rise and rise of TOWIE and the likes of Amy Childs, Made In Chelsea and the Caggie Dunlops- turns out many of us believe we turn to the underdog. The non-conformer to point our way. EVERYONE turns to the underdog or non-conformer. By defintion this makes them the exact opposite. (Don't you love fashion and its contraditions!)
We followed the likes of Sienna Miller, then it was the quirky skinny kid off teenage breakfast tv, Alexa Chung, now its The Blogger. HA! As if every single blogger gave them an all access pass to being creative and directional. Their little trends outstrip popularity because they spread slow, originating from towns and families well outside our usual fashion hemisphere. Thats why we find them so "cool". Its the twitterati generation railroading our fashion!
You've seen it - you know it, you may not know you know it but you do. The magazines in fact only replicate looks once they become recognised, not the other way around. The messy top-bun of hair. The festival look of the unkempt and possibly even slightly smelly- the skinny jeans, the boyfriend jumper, the boyfriend t-shirt, the geeky specs... and the weird coloured nail-polish. All typified by supper-blogger Bip Ling!
Who ironically hasn't got a single original thing about her look, or style.... again the contradictions pile up.
So, we know that the emerging it-girls are less seen falling out of nightclubs and doing the walk of shame down sloane street anymore, but they usually come in the forms of popstrels and DJ's. Lana Del Ray, Molly King, Peaches Geldoff and odd looking actresses that the public relate to their hit and miss wardrobe such as Keira Knightly and Kristen Stewart. And so thats how an It-Girls born. Couple her aversion to looking clean and smart with a few REALLY overpriced accessories and a good-looking boyfriend (thats the actual kind not the jean/jumper kind) and you have the making of her. At no other time would a sane person consider these championing looks...